Parts-Mall Corp. started recruiting official dealers all over the world of private brands on full scale from 2009. Considering with long-term based business relationships and preventing the possibility of over-heated competiton among customers who are dealing with Parts-Mall private brands, it is necessary to run official dealerships in each countries with limited customers of value and capacity.
Parts-Mall Corp. plans to promote authorized dealers with distinguished services and collaboration on local marketing and private brands of Parts-mall Corp. will ultimately be distributed worldwide through authorized official dealers only.
Applicable Brand - All kinds of private brands of Parts-Mall Corp. can be nominated. (PARTS-MALL, CAR-DEX, EX-TRIM, VICHURA, PRO-TEC, DASHI, FLAMMA, ZETRA, etc.) - Combinations between private brands can be available. Click here to download a PDF version of the introduction of private brands.
Basic Policies - Parts-Mall Corp. runs 2 types of official dealership; General Dealership and Exclusive Dealership and the conformity of each types is evaluated according to the market situation. - Basically, Parts-Mall Corp. is willing to operate maximum 2~3 official dealers in one single market. - Distinguished services compared to non-dealers are provided. - Dealership is offered to customers who have the enough purchaing and selling abilities to promote Parts-Mall private brands to the market. - The priority of selecting official dealers is the marketing collaboration to occupy the high level of market share.
Advantages To Dealers - Relevant price difference between official dealers and non-dealers. - Prior right to be supplied with Parts-Mall private brand products. - Supporting the marketing activities. (Cost sharing, Promotion materials, etc.) - The right to use trade marks of Parts-Mall private brands.
Duties of Dealers - Fullfillment of agreed target amount in the contract. - Purchasing of other aftermarket brands of which the range is duplicated with Parts-Mall private brands is limited. - Communicating openly to share the market information - Marketing activities required
For more information in detail, please contact to the Parts-Mall Corp. export manager in charge of your region.
