September, 2003
Due to business uncertainty of OE/OEM brands and the desire to better serve our global customers
with verified aftermarket brand, Parts-mall Corp. decided to launch highly motivated private brands
in September, 2003.
The range of private brands started from fast-moving parts such as filters, pads and encouraged by the
success of private brands, Parts-mall Corp. has been commited to make all efforts to expand the range of
private brands in order to enhance customer satisfaction.
In order to grant specific images depending on part categories, Parts-mall Corp. runs 9 private brands
which are made in Korea and 10 private brands which are imported from oversea.
As the priority in our vision, Parts-mall Corp. will keep striving to improve the service level of private
brands with wide range, competitive price, reliable quality till to be the matchless brand in global
aftermarket of automotive spare parts.
Parts-mall Corp. private brand history includes : |
2003
- Launched the 1st private brand
named as PARTS-MALL (PMC)
- 2003 Expanded range to filter, pad, gasket
- 2004 Shock absorber, water pump, cable |
2006
- Achieved $7 mil. Sales of
PARTS-MALL(PMC) brand
- 2005 Additionally launched private brands
named as CAR-DEX, NT |
|
2008
- Achieved $10 mil. Sales of
PARTS-MALL(PMC) brand
- 2007 Expanded range to bearing, lifter
fuel sender, power pump
- Contracted with 7 official dealers
of PMC brand |
2009
- Achieved $23 mil. Sales of
PARTS-MALL (PMC) brand
- Started recruiting official dealers
all over the world
- Contracted with 15 official dealers
of PMC brand |
2015
- Achieved $28.3 mil. Sales of
PARTS-MALL (PMC) brand
- Contracted with 21 official dealers
of PMC brand |
|
Parts-mall Corp. private brands (made in Korea) include :
PARTS-MALL (PMC) :
PARTS-MALL as known as PMC is the main force of our private brands and the
name has been come from the name of our company.
Its range mainly covers mostly of fast-moving spare parts and the coverage of other private brands will be
integrated into PARTS-MALL brand to concentrate marketing power.
PARTS-MALL brand is corresponding to almost all kinds of Korean applications and being expanded to cover up
to Japanese and European applications.
- Filters, Brake pads, Gaskets, Cables, Pumps, Belts, Kits, Bearings, Shock absorbers and so on
- Radiators, Condensers, Fan & Motors, Compressors and so on
- Alternators, Starters, Electric components and so on
- Pistons, Piston rings and so on
CAR-DEX :
CAR-DEX brand has been launched in 2005 to be the representative brand of suspension spare parts.
All the parts of CAR-DEX brand are assembled in Korea through verified suppliers who are the vendors of
OE factories at the same time.
CAR-DEX brand is corresponding to almost all kinds of Korean applications and being expanded to cover up
to Japanese and European applications.
- Links, Tie rods, Ball joints, Arms, Mounts, Bushings and so on
EX-TRIM :
EX-TRIM brand has been launched in 2008 to be the representative brand of body parts.
All the parts of EX-TRIM brand are made in Korea through verified suppliers.
Due to specific regulation in Korea related with design, factories except OE manufacturers are only allowed
to produce body parts for car models which has been passed over 10 years.
It limits the development procedure and EX-TRIM brand is corresponding to over 70% of Korean applications.
- Bumpers, Handles, Mouldings and so on
VICHURA :
VICHURA brand has been launched in 2008 to be the representative brand of lamp parts.
All the parts of VICHURA brand are made in Korea through verified suppliers.
Due to specific regulation in Korea related with design, factories except OE manufacturers are only allowed
to produce lamp parts for car models which has been passed over 10 years.
It limits the development procedure and VICHURA brand is corresponding to over 70% of Korean applications.
- Lamps, Mirrors and so on
PRO-TEC :
PRO-TEC brand has been launched in 2009 to be the representative brand of exterior parts.
All the parts of PRO-TEC brand are made in Korea through verified suppliers.
- Mouldings, Weather strips and so on
DASHI :
DASHI brand has been launched in 2009 to be the representative brand of reconditioned parts.
All the parts of DASHI brand are reconditioned in Korea through verifited suppliers.
To solve the quality problems of reconditoned parts, core components such as bearings,
regulators are replaced by brand new ones and DASHI brand is guaranteed by Parts-mall Corp.
for 1 year.
- Reconditioned alternators, starters and so on.
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